Stop paying parking fees. Get into Google Search. Since March 2026, every dealership can show its inventory directly in Google Search. For now, it is mostly the big portals and a handful of pioneering dealerships showing up there. The guide (PDF in German) shows you how to get started in 5 steps and cut your marketplace costs without losing inquiries.
From the Google Partner running Vehicle Ads for dealer groups such as these
Every dealership that joins bids too. If you start now, you collect data while competition is still moderate.
The algorithm needs four to six weeks before the numbers are reliable. If you wait until the dealer next door advertises, you start behind.
The big platforms already advertise in the vehicle tiles and pull your searchers back into the comparison list.
| Car marketplace | Google Vehicle Ads | |
|---|---|---|
| You pay | per listed vehicle | per click, only for vehicles people search for |
| The customer lands | on the portal, next to your competitors | on your own vehicle detail page |
| They compare | with other dealers' cars | with your other cars |
| Lead data | limited | complete, straight to you |
The Exit Plan does not mean cancelling overnight. Vehicle Ads first run alongside the marketplace. You only scale back once the cost per inquiry for each channel has been measured properly.
Why, without clean conversions, Google spends your money on clicks and calls that success.
Merchant Center, required fields and the pitfalls that make Google reject vehicles.
Brand before volume: how to avoid paying a premium for your own name.
The fill-in-yourself formula, with a worked example for 300 vehicles.
How to compare cost per inquiry and adjust your marketplace package step by step.
Get the Exit Plan and start before everyone else does.