Vehicle Ads put your entire inventory into Google Search, automatically with image and price. Google Ads bring in extra inquiries for sales, workshop and service. Everything lands on your website, where your offer stands on its own.
Prefer to talk right away? Book a free Vehicle Ads strategy call.
Certified Google Partner agency. View profile on Google.
Automotive only · Large dealer groups served · Your account, your access
Dealerships & dealer groups that trust us
We run campaigns for dealerships every day and see inside the real accounts. We hear these three sentences in almost every first call:
Philipp Kaiser, founder of Grit-Auto
You get inquiries, but nobody can tell you which ads brought them in and which ones just burned budget. With us you can trace every inquiry back to its source: your own account, full access and reporting everyone on the team understands.
On listing portals you pay to sit right next to your competitors, sorted by price. We bring buyers to your own website. There your offer stands on its own and your advice makes the difference.
Feed, Merchant Center, bids, ad copy, landing pages: We handle all of it. You talk to people who want to buy. We do the rest.
Classic ads promote your dealership. Vehicle Ads promote every single vehicle, with image, price and distance right in the search results. Whoever clicks wants exactly that car.
Your vehicle inventory is connected via feed. New vehicles go live automatically, sold ones disappear. No manual upkeep.
Your ad shows up for specific searches like “buy used BMW 320d”. Your budget works where people actually buy.
You see which vehicles bring clicks and inquiries and what an inquiry costs. We optimize weekly based on that.
More and more customers ask ChatGPT, Gemini or Google's AI Mode where to buy or service their next car. We make sure your dealership shows up there. If you like, we combine both with your Google Ads.
Generative Engine Optimization: We prepare your website, Google Business Profile, reviews and vehicle data so that AI assistants know your dealership, understand it correctly and recommend it.
Generative Engine Advertising: Google increasingly shows ads directly in AI Overviews and AI Mode. We set up your feed and campaigns so your vehicles can appear there. We'll tell you openly what already works in your market.
GEO and GEA are handled by the same team as your Google Ads. One report shows you which channel brings you inquiries.
We have built hundreds of campaigns from scratch for dealerships and dealer groups, from the feed to weekly optimization. For several clients we partly or even fully replaced the big car marketplaces, at lower cost per lead and with the same number of leads or more. Since then, inquiries come straight through Google to their own website.
Figures from our client accounts, rounded. Results depend on inventory, region and budget.
“We work with the GRIT Auto team on Google Ads and are extremely satisfied with the collaboration. Our campaigns are continuously optimized, budgets are used efficiently and results are clearly evaluated. We particularly value the proactive communication, the fast implementation and the strong understanding of our automotive industry.”
“In Grit-Auto we have found a truly reliable partner. The team around Mr. Kaiser is very committed, thinks ahead and stays on top of things even with complex topics. Especially in performance marketing for car dealerships, in our case with a focus on Google Ads, you can tell they know what they are talking about.”
“We value Grit-Auto as a reliable and very helpful partner. Thank you for the creativity and great work.”
Portals have reach. But they put your vehicle in a comparison list next to your competitors, sorted by price. On your own website, the conversation is yours alone. The numbers from the German market show it too:
And our own client accounts show even more: Inquiries through the dealership website close significantly more often than portal leads. That is exactly what we optimize every campaign for.
Sources: LDB Gruppe, lead management in car retail · AUTOHAUS, lead management survey · mobile.de survey via AUTOHAUS (all sources in German). Individual results depend on inventory, region and website.
Together we define what we will be measured by: sales, workshop utilization, regions, budget range.
We set up your Google Ads account, Merchant Center and vehicle feed completely. You don't need to bring anything.
Structure, bids, ads and, if you like, vehicle landing pages. Tailored to your inventory and your margin.
Weekly optimization with reporting everyone on the team understands.
More qualified inquiries, more appointments, more cars sold. That is what we measure ourselves by.
We search like your customers do: for vehicles, workshop and service in your region. And we show you in black and white who gets found there instead.
Together we look at your inventory, your region and your competitors and show you what Vehicle Ads and Google Ads can do for you. You don't need to prepare anything.
Free analysis: We show you where your vehicles stand today, where your competitors stand and what Google Ads can do for you.
